AB Electrolux has been selling vacuum cleaners since 1919. It is now a global leader in household and professional-use appliances including vacuum cleaners, refrigerators, dishwashers, washing machines, cookers, air conditioners and small domestic appliances (such as coffee machines and blenders). The Electrolux Group as a whole sells over 60 million products every year to customers in more than 150 countries.
Electrolux has become a leading brand in large parts of Europe and Latin America. The company focuses on thoughtfully-designed innovations that are resource-efficient, sustainable, adapted to local preferences, tech-friendly and vigorously consumer-oriented. New products are only launched if at least 70% of the consunmers who test it prefer it over similar alternatives.
Greenlight has been managing Electrolux’s eCommerce sites since 2012, a partnership that resulted in the release of 22 webshops within 52 weeks. One of our biggest clients, Electrolux’s webshops as a whole include 19 countries, covering 16 languages and 5 currencies. We undertake the full management of the SEO, Paid Media, Analytics and Content Creation for all 22 websites.